THE STORSCALE SIGNAL
Market intelligence for independent self-storage operators.
What rates are doing, what the REITs are doing that you could be doing, and where the revenue is hiding in a facility you already own. Written for operators — not for investors and not for the trade press.
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What you'll get
What the market is actually doing
Street rates, occupancy benchmarks and the construction pipeline — with the numbers, and where they came from.
What the REITs do that you could
Public Storage runs 94.1% same-store occupancy against a national average of 82.2%. Very little of that gap is the buildings.
Things worth twenty minutes
Specific, unglamorous checks you can run on your own facility this week. No tool required and no budget.
No vendor puffery, no invented case studies
Where we cite a number it's industry data and we say where it came from. We're building StorScale and we'll tell you about it, but the writing has to be worth reading on its own or there's no point sending it.
Prefer to read in your feed rather than your inbox? The same writing is on Substack.
Want the version specific to your facility?
The Revenue Intelligence Report scans your market, compares your rates against every nearby competitor unit by unit, and puts a dollar figure on the gap. It's free, it takes about a minute, and the findings are yours whether or not you ever become a customer. Running it also puts you on the list — there's nothing separate to sign up for.